Market Share by Top Websites

2 ContentClick is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 82 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Office Products, Consumer Electronics, Auctions and 6 other categories.


1 ContentClick is leading in most countries, including United Kingdom, United States, Australia, Germany and 29 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Peru and Guatemala.