Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 75 other categories.

2 ContentClick is leading in Sports, Soccer, Computer & Electronics, Music & Audio and 30 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, Germany and 25 other countries.

2 ContentClick is leading in United Kingdom, Russia, Ireland, Australia and 18 other countries.