Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including People & Society, Sports, Soccer, Music & Audio and 53 other categories.

2 Popin is leading in Arts & Entertainment, News & Media, Business & Industry, Shopping and 45 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 28 other countries.

2 ContentClick is leading in United Kingdom, India, Ireland, South Africa and 23 other countries.