Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 47 other categories.

2 ContentClick is leading in Sports, News & Media, Soccer, Travel and 46 other categories.


1 ContentClick is leading in most countries, including United Kingdom, United States, Brazil, Ireland and 22 other countries.

2 SmartContext is leading in Poland, Russia, Denmark, Ukraine and 13 other countries.