Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unicast is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 85 other categories.

2 Unicast is leading in Performing Arts.


1 ContentClick is leading in most countries, including United Kingdom, United States, Russia, India and 33 other countries.

2 Unicast hasn't got a lead over ContentClick in any country.