In terms of market share, ContentTools is clearly lagging behind, losing to Interact in all segments.
Interact has better usage coverage in more websites categories. Including Arts & Entertainment, Beauty & Fitness, Internet & Telecom, Beauty and 26 other categories.
ContentTools is leading in Movies.
Interact is leading in most countries, including United States, Great Britain, Netherlands, Bulgaria and 26 other countries.
ContentTools is leading in Denmark and Slovenia.