Market Share by Top Websites

1 FLoC is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to FLoC in all segments.

Websites Categories

1 FLoC has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Business & Consumer Services, Computers Electronics & Technology and 9 other categories.

2 CONTEXTin is leading in Finance.

Geography

1 FLoC is leading in most countries, including Japan, United Kingdom, United States, Belgium and 11 other countries.

2 CONTEXTin is leading in Spain.