Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 61 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Products & Shopping, Gambling and 14 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 30 other countries.

2 CONTEXTin is leading in United States, Canada, Morocco, Ecuador and one other country.