Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Shopping and 43 other categories.

2 CONTEXTin is leading in Products & Shopping, Religion & Spirituality, Reference and Archives.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 26 other countries.

2 CONTEXTin is leading in United States, Canada, Kenya, Thailand and one other country.