Market Share by Top Websites

1 Instinctive is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Instinctive in all segments.

Websites Categories

1 Instinctive has better usage coverage in more websites categories. Including Lifestyle, Hobbies & Leisure, News & Media and Computers Electronics & Technology.

2 CONTEXTin is leading in Finance and Science & Education.

Geography

1 CONTEXTin is leading in most countries, including Brazil, Canada, South Korea and Spain.

2 Instinctive is leading in United States, Ukraine and United Kingdom.