Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 CONTEXTin is leading in Health, Shopping, Products & Shopping, Gambling and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, India, Russia, Germany and 20 other countries.

2 CONTEXTin is leading in United States, Indonesia, El Salvador, Australia and 4 other countries.