Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Food & Drink, Health and one other category.

2 CONTEXTin is leading in Finance and Science & Education.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, France, Japan and 3 other countries.

2 CONTEXTin is leading in Brazil.