Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 100 other categories.

2 CONTEXTin is leading in TV & Video, Gambling, Soccer, Casinos and 8 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 29 other countries.

2 CONTEXTin is leading in Indonesia, El Salvador, Argentina, Malaysia and one other country.