Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 102 other categories.

2 CONTEXTin is leading in Products & Shopping, Consumer Electronics, Gambling, Accommodation & Hotels and 8 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, Turkey and 37 other countries.

2 CONTEXTin is leading in El Salvador, Italy, Jordan, Lesotho and one other country.