Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 103 other categories.

2 CONTEXTin is leading in Products & Shopping, Gambling, Consumer Electronics, Nutrition and 8 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Russia, United Kingdom and 37 other countries.

2 CONTEXTin is leading in Switzerland, Morocco, Ireland, Ecuador and one other country.