Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 97 other categories.

2 CONTEXTin is leading in Gambling, Accommodation & Hotels, Consumer Electronics, Nutrition and 7 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 28 other countries.

2 CONTEXTin is leading in Argentina, Sudan, Belgium and Mauritania.