Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Health and 26 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 20 other categories.

Geography

1 CONTEXTin is leading in most countries, including United States, United Kingdom, Germany, Indonesia and 13 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.