Market Share by Top Websites

2 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Law & Government, Newspapers and 9 other categories.

2 CONTEXTin is leading in Marketing & Advertising, Health, Products & Shopping, Religion & Spirituality and 6 other categories.

Geography

1 CONTEXTin is leading in most countries, including United States, Spain, Canada, United Kingdom and 9 other countries.

2 Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.