Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Health and 23 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 18 other categories.

Geography

1 CONTEXTin is leading in most countries, including United States, India, Turkey, Brazil and 6 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.