2
In terms of market share, CONTEXTin is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Home & Garden and Jobs & Career.
2
CONTEXTin is leading in Finance and Science & Education.
1
CONTEXTin is leading in most countries, including United States, Brazil, Canada, South Korea and one other country.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.