Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Home & Garden and Jobs & Career.

2 CONTEXTin is leading in Finance and Science & Education.

Geography

1 CONTEXTin is leading in most countries, including United States, Brazil, Canada, South Korea and one other country.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.