Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Health, People & Society and 25 other categories.

2 Optimatic is leading in Games, Video Games, Online, Home & Garden and 6 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 7 other countries.

2 CONTEXTin is leading in Spain, Argentina, Indonesia, Brazil and 6 other countries.