Market Share by Top Websites

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 52 other categories.

2 CONTEXTin is leading in Software, Health, Products & Shopping, Consumer Electronics and 16 other categories.


1 Six Apart Advertising is leading in most countries, including Germany, India, Japan, Portugal and 7 other countries.

2 CONTEXTin is leading in United States, Canada, France, Indonesia and 5 other countries.