Market Share by Top Websites

1 Native Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contextly is clearly lagging behind, losing to Native Ads in all segments.

Websites Categories

1 Contextly has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Internet & Telecom and 89 other categories.

2 Native Ads is leading in Software, Humor, Adult, Celebrities & Entertainment News and 14 other categories.


1 Contextly is leading in most countries, including United States, United Kingdom, Brazil, Canada and 33 other countries.

2 Native Ads is leading in India, Turkey, France, Malaysia and 27 other countries.