Market Share by Top Websites

1 Native Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contextly is clearly lagging behind, losing to Native Ads in all segments.

Websites Categories

1 Contextly has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Internet & Telecom and 82 other categories.

2 Native Ads is leading in Computer & Electronics, Software, TV & Video, Humor and 17 other categories.


1 Contextly is leading in most countries, including United States, United Kingdom, Brazil, Spain and 38 other countries.

2 Native Ads is leading in India, Turkey, Canada, Philippines and 25 other countries.