Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contextly is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 85 other categories.

2 Contextly is leading in Internet & Telecom, Music & Audio, Marketing & Advertising, Religion & Spirituality and 42 other categories.


1 Polar is leading in most countries, including United Kingdom, United States, Canada, Australia and 64 other countries.

2 Contextly is leading in India, Brazil, Poland, Ghana and 21 other countries.