Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contextly is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Food & Drink, Cooking & Recipes, People & Society and 70 other categories.

2 Contextly is leading in Internet & Telecom, Health, Marketing & Advertising, Music & Audio and 41 other categories.


1 Contextly is leading in most countries, including India, Brazil, Spain, Italy and 38 other countries.

2 Polar is leading in United States, United Kingdom, Canada, Australia and 30 other countries.