Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contextly is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Food & Drink, People & Society, Cooking & Recipes and 68 other categories.

2 Contextly is leading in Internet & Telecom, Marketing & Advertising, Music & Audio, Online Marketing and 47 other categories.


1 Contextly is leading in most countries, including India, Brazil, Mexico, Spain and 33 other countries.

2 Polar is leading in United States, United Kingdom, Canada, Australia and 31 other countries.