Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Contextly is still behind Polar in all market share segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Food & Drink, People & Society, Cooking & Recipes and 72 other categories.

2 Contextly is leading in Internet & Telecom, Music & Audio, Marketing & Advertising, Online Marketing and 50 other categories.


1 Polar is leading in most countries, including United States, United Kingdom, Australia, Canada and 38 other countries.

2 Contextly is leading in India, Spain, Brazil, Italy and 26 other countries.