Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 10 other categories.

2 Conversant Ad Server is leading in Computers Electronics & Technology, Games, Science & Education, E-commerce & Shopping and 4 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United Kingdom, France, Italy, China and 51 other countries.

2 Demdex is leading in United States, Australia, Canada, Japan and 31 other countries.