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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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In terms of market share, Conversant Ad Server is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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Conversant Ad Server has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Sports and 9 other categories.
2
DoubleClick AdExchange is leading in News & Media, Science & Education, Food & Drink, Travel & Tourism and 5 other categories.
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Conversant Ad Server is leading in most countries, including United States, United Kingdom, Italy, China and 55 other countries.
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DoubleClick AdExchange is leading in France, Germany, India, Turkey and 37 other countries.