Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 159 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 55 other categories.


1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Russia and 85 other countries.

2 DoubleClick Spotlight is leading in United States, Canada, Japan, Spain and 58 other countries.