Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conversant Ad Server is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 156 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 58 other categories.


1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Australia and 80 other countries.

2 DoubleClick Spotlight is leading in United States, Canada, Spain, Denmark and 49 other countries.