Market Share by Top Websites

1 Conversant Ad Server is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 191 other categories.

2 ExactTarget is leading in Email, Finance, Restaurants & Delivery, Business Services and 24 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Russia and 108 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, Canada and 21 other countries.