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Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.
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Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 16 other categories.
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Conversant Ad Server is leading in Arts & Entertainment, Games, Reference Materials and Adult.
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Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 78 other countries.
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Conversant Ad Server is leading in China, Russia, Turkey, Pakistan and 22 other countries.