Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Conversant Ad Server in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 190 other categories.

2 ExactTarget is leading in Email, Finance, Restaurants & Delivery, Online Marketing and 23 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Russia and 107 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Brazil and 28 other countries.