Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, News & Media and 175 other categories.

2 gumgum is leading in Arts & Entertainment, Adult, Food & Drink, Cooking & Recipes and 37 other categories.


1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Russia and 116 other countries.

2 gumgum is leading in United States, Bangladesh, Croatia, Sri Lanka and 16 other countries.