Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 215 other categories.

2 Improve Digital is leading in Newspapers, Airlines & Airports, Office Products, Associations and 4 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 116 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Spain and 7 other countries.