Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Invite Media is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 216 other categories.

2 Invite Media is leading in Technology News, Accounting, Child Health and College & University Press.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 134 other countries.

2 Invite Media is leading in Burundi, Kuwait, Bahrain, Nicaragua and one other country.