1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Games and 15 other categories.
2
Conversant Ad Server is leading in Computers Electronics & Technology, Science & Education, E-commerce & Shopping, Lifestyle and one other category.
1
IVW is leading in most countries, including Germany, China, Japan, India and 67 other countries.
2
Conversant Ad Server is leading in United States, United Kingdom, France, Italy and 36 other countries.