Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conversant Ad Server is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 185 other categories.

2 Conversant Ad Server is leading in Software, Technology News, Online, Humor and 41 other categories.


1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 151 other countries.

2 Conversant Ad Server is leading in Australia, Italy, China, Ghana and 15 other countries.