Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 213 other categories.

2 Plista is leading in Newspapers, Automotive News, Public Health & Safety, Horses and 4 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, France, Russia and 127 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 3 other countries.