Market Share by Top Websites

1 Conversant Ad Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 RichRelevance is leading in Top 10K Sites.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 215 other categories.

2 RichRelevance is leading in General Merchandise, Office Products, Cosmetics, Skin Care and 2 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 123 other countries.

2 RichRelevance is leading in Finland, Estonia and Cote d Ivoire.