Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Computer & Electronics and 198 other categories.

2 Traffic Revenue is leading in Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 16 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 128 other countries.

2 Traffic Revenue is leading in Zambia, Kyrgyzstan and Azerbaijan.