Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind Conversant Ad Server in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 210 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Vegetarian & Vegan and one other category.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 132 other countries.

2 TripleLift is leading in Panama, Zimbabwe and Sudan.