Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 155 other categories.

2 Conversant Ad Server is leading in People & Society, News & Media, Games, Religion & Spirituality and 68 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 149 other countries.

2 Conversant Ad Server is leading in China, Jamaica, Afghanistan, Armenia and 21 other countries.