Market Share by Top Websites

1 Conversant Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to Conversant Media in all segments.

Websites Categories

1 Conversant Media has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, People & Society, Arts & Entertainment and 86 other categories.

2 Fetchback is leading in Shopping, Career & Education, Health, Computer & Electronics and 61 other categories.


1 Conversant Media is leading in most countries, including United States, France, Germany, United Kingdom and 64 other countries.

2 Fetchback is leading in Russia, Australia, New Zealand, Philippines and 11 other countries.