Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conversant Media is still behind LeadBack in all market share segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 109 other categories.

2 Conversant Media is leading in Autos & Vehicles, Car Buying, Food & Drink, Internet & Telecom and 19 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 65 other countries.

2 Conversant Media is leading in Ukraine, Pakistan, Portugal, Czech Republic and 6 other countries.