In terms of market share, Conversive is clearly lagging behind, losing to CoreAudience in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 22 other categories.
Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, Telecommunications and 10 other categories.
CoreAudience is leading in most countries, including United States, Japan, Spain, United Kingdom and 10 other countries.
Conversive is leading in Netherlands, Germany and Belgium.