Market Share by Top Websites

2 In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 21 other categories.

2 Direct Response Group is leading in Computer & Electronics, Software, Soccer, Arts & Entertainment and 4 other categories.

Geography

1 Direct Response Group is leading in most countries, including United States, Russia, Japan and Brazil.

2 Direct Response Group is leading in United States, Russia, Japan and Brazil.