Market Share by Top Websites

2 In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Business & Industry, Internet & Telecom and 21 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, Arts & Entertainment, TV & Video and 4 other categories.

Geography

1 Direct Response Group is leading in most countries, including Russia, United States, Italy, Japan and one other country.

2 Conversive is leading in Netherlands, Germany and Belgium.