In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Consumer Electronics, People & Society and 17 other categories.
Direct Response Group is leading in Soccer, Real Estate and Office Products.
Conversive is leading in most countries, including Netherlands, Germany, Belgium and Serbia.
Direct Response Group is leading in Japan, Brazil and United States.