In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 19 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Real Estate, Construction & Maintenance and 4 other categories.
Direct Response Group is leading in most countries, including United States, Russia, Brazil, Japan and one other country.
Conversive is leading in Netherlands, Germany, Belgium and Austria.