In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Internet & Telecom and 21 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, Arts & Entertainment, TV & Video and 3 other categories.
Direct Response Group is leading in most countries, including Japan, Russia and United States.
Direct Response Group is leading in Japan, Russia and United States.