In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Business & Industry, Internet & Telecom and 21 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, Arts & Entertainment, TV & Video and 4 other categories.
Direct Response Group is leading in most countries, including Russia, United States, Italy, Japan and one other country.
Conversive is leading in Netherlands, Germany and Belgium.