2
In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
1
Conversive has better usage coverage in more websites categories. Including Hobbies & Leisure and Travel & Tourism.
2
Direct Response Group hasn't got a lead over Conversive in any websites category.
1
Conversive is leading in most countries, including Belgium, Netherlands, Germany and Turkey.
2
Direct Response Group is leading in Brazil.