In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Consumer Electronics, Business & Industry and 21 other categories.
Direct Response Group is leading in Soccer, Real Estate, Online Marketing and Office Products.
Direct Response Group is leading in most countries, including Japan, Latvia, Brazil and United States.
Conversive is leading in Netherlands, Germany and Belgium.