Market Share by Top Websites

2 In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, People & Society and 17 other categories.

2 Direct Response Group is leading in Soccer, Real Estate and Office Products.

Geography

1 Conversive is leading in most countries, including Netherlands, Germany and Belgium.

2 Direct Response Group is leading in Japan and Brazil.