In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Internet & Telecom and 19 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, Arts & Entertainment, TV & Video and 3 other categories.
Direct Response Group is leading in most countries, including China, Russia, United States, Belarus and 2 other countries.
Conversive is leading in Netherlands, Germany, Ukraine, Belgium and one other country.