In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, People & Society and 16 other categories.
Direct Response Group is leading in Soccer, Online Marketing, Office Products and Real Estate.
Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.
Conversive is leading in Netherlands, Germany and Belgium.