In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Consumer Electronics and 19 other categories.
Direct Response Group is leading in Real Estate, Arts & Entertainment, TV & Video, Construction & Maintenance and 3 other categories.
Direct Response Group is leading in most countries, including Russia, Japan, United States and Brazil.
Direct Response Group is leading in Russia, Japan, United States and Brazil.