Market Share by Top Websites

2 In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, People & Society and 16 other categories.

2 Direct Response Group is leading in Soccer, Online Marketing, Office Products and Real Estate.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.

2 Conversive is leading in Netherlands, Germany and Belgium.