In terms of market share, Conversive is clearly lagging behind, losing to Direct Response Group in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 21 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Soccer, Arts & Entertainment and 4 other categories.
Direct Response Group is leading in most countries, including United States, Russia, Japan and Brazil.
Direct Response Group is leading in United States, Russia, Japan and Brazil.