In terms of market share, Conversive is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 26 other categories.
Conversive is leading in Shopping, Internet & Telecom, Consumer Electronics, Telecommunications and 12 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.
Conversive is leading in Netherlands, Belgium and Germany.