In terms of market share, Conversive is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 28 other categories.
Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, Games and 11 other categories.
Experian Marketing Services is leading in most countries, including United States, Brazil, Canada, Australia and 16 other countries.
Conversive is leading in Netherlands, Germany and Belgium.