Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Consumer Electronics, People & Society and 14 other categories.

2 i-Behavior is leading in Arts & Entertainment, Adult, Law & Government, Food & Drink and 11 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 22 other countries.

2 Conversive is leading in Netherlands and Belgium.