Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, TV & Video and 28 other categories.

2 Conversive is leading in Shopping, Internet & Telecom, Consumer Electronics, People & Society and 12 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 26 other countries.

2 Conversive is leading in Netherlands, Belgium and Austria.