In terms of market share, Conversive is clearly lagging behind, losing to Knowledge Networks in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, Computer & Electronics and 18 other categories.
Knowledge Networks is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio and Visual Arts & Design.
Conversive is leading in most countries, including Netherlands, Germany, United States and Belgium.
Knowledge Networks is leading in Benin.