In terms of market share, Conversive is clearly lagging behind, losing to Knowledge Networks in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 18 other categories.
Knowledge Networks is leading in People & Society, News & Media, Arts & Entertainment, Food & Drink and 12 other categories.
Knowledge Networks is leading in most countries, including United States, Canada, France, Italy and one other country.
Conversive is leading in Netherlands, Germany, Belgium and Serbia.