Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversive is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 123 other categories.

2 Conversive is leading in Telecommunications, Financial Management, Golf, Dictionaries & Encyclopedias and one other category.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 44 other countries.

2 Conversive is leading in Netherlands and Luxembourg.