Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 40 other categories.

2 Conversive is leading in Internet & Telecom, Consumer Electronics, People & Society, Telecommunications and 12 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 11 other countries.

2 Conversive is leading in Netherlands, Germany, Belgium and Serbia.