Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.

2 Conversive is leading in Internet & Telecom, Consumer Electronics, People & Society, Sports and 17 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Great Britain, Canada, Spain and 11 other countries.

2 Conversive is leading in Netherlands, Germany, Niue, Bangladesh and one other country.