In terms of market share, Conversive is clearly lagging behind, losing to Unister in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 21 other categories.
Unister is leading in Travel, Tourism, Car Buying, Autos & Vehicles and one other category.
Unister is leading in most countries, including Germany, Austria, Switzerland, Ukraine and 2 other countries.
Conversive is leading in Netherlands, Belgium, United States and Italy.