In terms of market share, Conversive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 50 other categories.
Conversive is leading in Shopping, Consumer Electronics, Telecommunications, Mobile Developers and 8 other categories.
WordStream is leading in most countries, including United States, South Africa, Canada, United Kingdom and 10 other countries.
Conversive is leading in Netherlands and Germany.