In terms of market share, Conversive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 52 other categories.
Conversive is leading in Shopping, Consumer Electronics, Telecommunications, News & Media and 7 other categories.
WordStream is leading in most countries, including United States, United Kingdom, Mexico, India and 12 other countries.
Conversive is leading in Netherlands, Germany, Belgium, Israel and one other country.