In terms of market share, Conversive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 48 other categories.
Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, Telecommunications and 12 other categories.
WordStream is leading in most countries, including United States, Canada, Malaysia, United Kingdom and 12 other countries.
Conversive is leading in Netherlands, Germany, Luxembourg and China.