Market Share by Top Websites

1 WordStream is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 46 other categories.

2 Conversive is leading in Shopping, Consumer Electronics, Telecommunications, Mobile Developers and 5 other categories.


1 WordStream is leading in most countries, including United States, United Kingdom, Mexico, Australia and 12 other countries.

2 Conversive is leading in Netherlands, Germany and Belgium.