In terms of market share, Conversive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 51 other categories.
Conversive is leading in Shopping, Consumer Electronics, Telecommunications, Marketing & Advertising and 10 other categories.
WordStream is leading in most countries, including United States, United Kingdom, South Africa, Mexico and 12 other countries.
Conversive is leading in Netherlands, Germany and Belgium.