In terms of market share, Convert Platform is clearly lagging behind, losing to Experian Marketing Services in all segments.
Convert Platform has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Beauty & Fitness and 30 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 16 other categories.
Experian Marketing Services is leading in most countries, including Brazil, Germany, Canada, Great Britain and 22 other countries.
Convert Platform is leading in United States, Spain, Austria, Thailand and 4 other countries.