In terms of market share, Convert Platform is clearly lagging behind, losing to Varick Media Management in all segments.
Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Health and 59 other categories.
Convert Platform is leading in Shopping, Beauty & Fitness, Computer & Electronics, Home & Garden and 23 other categories.
Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Germany and 17 other countries.
Convert Platform is leading in Mexico, Switzerland, Guatemala, Israel and one other country.