Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 137 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 3 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Russia and 97 other countries.

2 Conviva is leading in Macedonia and Puerto Rico.