Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Business & Industry, People & Society and 41 other categories.

2 Conviva is leading in TV & Video, Accommodation & Hotels, Investing, Energy and 4 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 22 other countries.

2 Conviva is leading in United States, Japan, Argentina, Belgium and 7 other countries.