Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Sports, Games and 69 other categories.

2 Conviva is leading in People & Society, TV & Video, News & Media, Business & Industry and 18 other categories.


1 Insticator is leading in most countries, including United States, United Kingdom, India, Russia and 42 other countries.

2 Conviva is leading in Belgium, Germany, Colombia, Virgin Islands Republic and 6 other countries.