Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 124 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Financial Management and one other category.

Geography

1 Integral Ad Science is leading in most countries, including United States, Czech Republic, France, Taiwan and 71 other countries.

2 Conviva is leading in Puerto Rico, Estonia and Burundi.