Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Adult and 60 other categories.

2 Conviva is leading in TV & Video, Industrial Goods & Services, Energy, Motorsports and 2 other categories.


1 Mellow Ads is leading in most countries, including Brazil, Indonesia, United States, Russia and 67 other countries.

2 Conviva is leading in Hong Kong, Canada, Tuvalu and Denmark.