Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Business & Industry, Adult and 53 other categories.

2 Conviva is leading in TV & Video, Sports News, Photography, Autos & Vehicles and 12 other categories.


1 Mellow Ads is leading in most countries, including Brazil, Indonesia, Russia, India and 76 other countries.

2 Conviva is leading in United States, Canada, Norway, Belgium and 2 other countries.