Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Business & Industry, Adult and 58 other categories.

2 Conviva is leading in TV & Video, Investing, Autos & Vehicles, Industrial Goods & Services and 2 other categories.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, United States and 72 other countries.

2 Conviva is leading in Kazakhstan, Guatemala, Denmark and Cuba.