Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Adult and 50 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 11 other categories.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, India and 70 other countries.

2 Conviva is leading in Belgium, Australia, Canada, Israel and 9 other countries.