Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 Conviva is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 15 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 24 other countries.

2 Conviva is leading in Spain, Belgium, Turkey, Pakistan and 10 other countries.