Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 70 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 13 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 30 other countries.

2 Conviva is leading in Belgium, Mexico, Korea Republic, Switzerland and 5 other countries.