Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Food & Drink and 66 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 17 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 34 other countries.

2 Conviva is leading in Belgium, Spain, Argentina, Greece and 8 other countries.